Southern Brewing Company lets the Athens community escape the bustle of town and enjoy a vast selection of locally sourced craft beer. They needed a strong brand personality to differentiate themselves from the competition.

In a social media-propelled scavenger hunt, the SBC beer throne will be moved around downtown Athens every hour. The only way to find out where? SBC’s social accounts.

Our Beer Guide infographic is structured for beer drinkers to find which beer is the best fit for them. With descriptions of beer types from light to dark, as well as Southern Brewing Company beer suggestions, it’s easy for consumers to #FindYourBrew.

Ready to brew up some content.

Social Media + Web

11.3
% Increase in Facebook Likes
77
% Increase in Instagram Followers
29
% Increase in Instagram Likes
0
Abandoned Pint Glasses

Stacy Garrett
Account Executive

J. P. Van Wert
Photographer

Lauren Smith
Project Manager

Caitlin Glasscock
Digital Specialist

Orlando Pimentel
Art Director
  

Emily Musgrove
Strategist

Lilly Nunnally
Copywriter