Athens Bagel Co. is the go-to neighborhood bagel joint – with a bit of nostalgia & New York grit. We set out to create a brand identity that merged these personalities into one cohesive look.
Keepin’ the bagel rolling – it was time for ABC to hit the streets.
New Exterior Decals
Community Engagement + Reward
With several ABC menu items being named after popular destinations in Athens, we chose 5 of these locations and implemented a snapchat geofilter at each. If a consumer took a photo with the filter, they would receive 50% off that lunch bagel.