Athens Bagel Co. is the go-to neighborhood bagel joint – with a bit of nostalgia & New York grit. We set out to create a brand identity that merged these personalities into one cohesive look.

Keepin’ the bagel rolling – it was time for ABC to hit the streets.

New Exterior Decals

With several ABC menu items being named after popular destinations in Athens, we chose 5 of these locations and implemented a snapchat geofilter at each. If a consumer took a photo with the filter, they would receive 50% off that lunch bagel.

2272
% Increase in Facebook Engagement
281
% Increase in Instagram Impressions
41
% Increase in Web Users
2500
Snapchat Impressions

Lindsay Tuck
Account Executive

Jenna Becker
Photographer

Kendall Tayman
Project Manager

Jordan Arnold
Digital Specialist

Reilly Megee
Art Director
  

Taylor Bremer
Strategist

Shelby Miller
Copywriter